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Wright Engineered Plastics Custom Injection Molding, Tooling & Assembly


Barbara Roberts, President & CEO

Ms. Roberts has been responsible for the overall management of Wright Engineered Plastics since 1996. A recognized expert in the San Francisco Bay Area manufacturing community, Barbara has been invited to participate in the Stanford Manufacturing Roundtable, the Sonoma County Manufacturing Roundtable, and a Reshoring/Manufacturing roundtable with the Under Secretary of Commerce for International Trade. Barbara performs numerous strategic and marketing leadership activities and she is always a vigorous champion for her customers in both continuous quality improvement and product development. She organizes plastic design, green business, and on-shoring seminars that are presented to engineers throughout the SF Bay Area. Under her leadership Wright has received numerous awards and certifications, including Environmental Excellence, Bay Area Green Business, PUC certified woman-owned business, ISO 9001 and ISO 13485 quality systems, and ITAR registration with the DOD.

“The lowest price is not always the lowest cost!" There are benefits and pitfalls associated with outsourcing the manufacturing process anywhere in the world. Wright assists product developers in choosing a cost effective, greener, and more flexible approach that may not require transporting components around the world. With this approach Barbara Roberts and her team have been successful in enticing OEMs to return some manufacturing to the USA from Asia.
A UC Berkeley graduate, Ms. Roberts is an active mentoring resource for engineering and business students at both Cal and Stanford. She is on the Board of Directors for Motion Analysis Corporation and the Richardson Bay Audubon Sanctuary. Ms. Roberts also volunteers her time as Treasurer and Project Manager for Engineers without Borders, as past President of the Silicon Valley Engineering Council, as past President of the Society of Plastic Engineers, as past Chair of the Society of Manufacturing Engineers, and a as a trustee of Golden Gate University.
Prior to purchasing Wright she was an investment banker, a Chief Financial Officer and worked as a CPA.

Mike Nellis, Executive Vice President, COO

Mr. Nellis is the Chief Operating Officer for Wright Engineered Plastic and participates in all strategic and capital investment decisions. His responsibilities encompass all manufacturing operations, including quotation, purchasing, and customer service. Customers rely on his expertise to achieve the consistent product quality and flexible delivery options that are a key component to the excellent reputation of the company. Mike's invaluable expertise in materials processing, manufacturing engineering and production control has created a precision plastic injection molding operation that has produced parts using a wide variety of engineered materials as well as insert and overmolding options that are well appreciated by our world class customers. He manages an assembly operation that has produced millions of components and devices, primarily for the medical industry. Mike led Wright’s advancement in the use of robotics and other automation tools that can virtually eliminate the labor component in the molding operation. He is responsible for the development of cutting edge molding techniques, such as coreless molding,

Karrie Bertsch, Director of Engineering

Karrie Bertsch provides Wright Engineered Plastics’ customers with creative design and cost reduction solutions. She has a history of success in new product introduction, design for manufacturing, project management and medical device design control activities. Karrie has over 13 years of professional experience in the medical device industry, including experience working in early stage start-ups.
Prior to joining Wright Engineered Plastics, Karrie was Director of R&D at Intersect ENT developing therapy solutions for the ear, nose and throat. Previously, she held a variety of engineering and management positions of increasing responsibility at Novare Surgical Systems developing minimally invasive laparoscopic instrumentation, a cardiac bypass device and vascular clamping instruments. Karrie began her career at Guidant Corporation where she developed manufacturing equipment for the design and manufacture of cardiac stents. Karrie holds an MBA from San Jose State University and a BS in mechanical engineering from California Polytechnic State University in San Luis Obispo.

Peter O’Brien, Director of Product Development

Peter O’Brien will champion your project from initial quote to final production. His mission is to meet your product development needs in the most efficient, thoughtful and cost effective way for your company. Having enjoyed success in product development and marketing management at Stryker Corporation and Medtronic/AVE, Peter understands the importance of good project management. He has worked in both a start-up and large corporate environment, teaming with R&D and manufacturing engineers to produce market leading products. Peter also spent years in sales, so he understands the importance of good customer service. Peter will keep on top of your project from initial quote to final production, including quoting, product design for manufacturability, mold design and build, trial production, mold and product shipping and receiving, quality assurance, and purchase orders, invoicing and billing. He holds an MBA from the Anderson School of Management at UCLA.

Kevin McKinney, Tool Development Manager

Kevin McKinney is critical to the product development process, particularly in directing the design and construction of tooling for injection molded components. Kevin collaborates with Wright Engineered Plastics’ customers’ development engineers to provide product design and tooling solutions that improve quality or reduce cost. He proposes alternatives that will optimize tool configuration for specific application. He oversees mold construction with Wright’s global tooling partners. Kevin performs a detailed review of tool designs and directs tool design adjustments to improve efficiency, performance and quality.
Kevin has been designing injection molds, plastic parts, and fixtures for over 20 years. For 15 of those years he designed virtually all of the tooling for Oakley Sunglasses. As Oakley evolved from a small operation in the 1980's into a $2.1 billion corporation Kevin collaborated with artists, engineers, and craftsmen to produce distinctive parts that counterfeiters were unable to duplicate. Prior to founding Parallel Design, Kevin rose from the shop floor to Engineering Manager at Tool Tech/Trend Plastics where he designed tooling and parts for the then booming Silicon Valley. Customers included Apple Computer, Silicon Graphics, Sun Microsystems, Dell, Hewlett Packard, Oakley, NUMMI, Stryker, LifeScan, and many more. Kevin holds a B.S. Degree from California State University Chico in Polymer Engineering with concentrations in art and business. He also holds an A.S. Degree in Construction Management.

Dale Lawler, Tooling Manager

Mr. Lawler has over 25 years as a toolmaker and has achieved the classification of Class A moldmaker and mold designer. Mr. Lawler supervises the initial construction of the tools by our in-house moldmakers or our subcontractors. He also oversees engineering changes and mold maintenance activities. His creativity in overcoming mold difficulties and his mold tuning expertise contributes to the technical services that the Company provides to our customers. Mr. Lawler also provides mold design and quoting assistance on an as needed basis.

Matt Calahan, Quality Assurance

Matt Calahan has primary responsibility for the product quality for product in development, as well as during manufacturing. Mr. Calahan has demonstrated product quality control excellence and maintains world class quality management systems to control injection molded components, including optical quality inspection. He is a certified CNC technician. His responsibilities include training and supervision of manufacturing quality personnel, supervision of quality control inspectors, preparing quality plans, first article inspection of tooling samples, calibration of inspection equipment, and maintenance of ISO 13485 and ISO 9001-2000 quality standards and regulations.